What Is ROI?

When running a business, it’s important to make sure that you’re getting a good return on your investment. Regardless of size or industry, any organization can benefit greatly from the capacity to measure return on investment. In other words, you need to be sure that you’re making more money with your investments than you’re spending. How do you calculate the return on investment? This blog post will teach you how to calculate the return on investment (ROI) for your business.

What a Return on Investment Is

In business, a return on investment is simply the percentage of increase (or decrease) in net income generated by an investment. It’s a way of measuring how successful an investment is. In order to calculate ROI, you need to know three things:

  • The amount of money invested: This is the total amount of money that you’ve put into your investment. It can be in the form of cash, equipment, time, or whatever you’ve invested in order to make your business venture a success.
  • The amount of money gained from investment: This is the total amount of money you’ve made due to your investment.
  • The time period over which this gain was realized: This is the amount of time that had passed between when you made your investment and when you received the gain.

How To Calculate It

Now that you know what a return on investment is, it’s time to learn how to calculate it. ROI can be calculated using the following formula:

ROI = (Gain from Investment – Cost of Investment) / Cost of Investment

For this equation to work, you must use dollars and percentages. For example, if you made a $100,000 investment and gained $150,000 over five years, your ROI would be 30%.

How To Interpret It

When it comes to business investments, higher is always better. Therefore, if you have an ROI that exceeds 100%, your company or business has generated more money than what was invested into the venture. Anything below 100% means that the business is not making as much money as it’s spending and should investigate ways to improve the investment.

ROI can also be used when comparing different investments. For this comparison to be accurate, you need to ensure that all of the investments being compared have the same time period.

Reasons for Low ROI

If your company is getting a low return on investment, there are several reasons why this might be the case:

  1. The business could have an overall structure that’s not profitable (i.e., it has too much overhead cost).
  2. It may lack certain resources (human capital and business processes).
  3. The company may experience poor cash flow, which can be a result of insufficient financial planning and/or forecasting.

By taking the time to calculate ROI for your business on an ongoing basis, you’ll get a better sense of where there are opportunities for improvement. This is key in ensuring that your company continues to grow and flourish.

Advantages of Knowing Your ROI

Knowing how to calculate the return on investment for your organization can help you make informed decisions about where to allocate your resources. When you know which investments yield a higher ROI, you can direct more money and time towards them. You’ll be able to explain ROI in terms of financial impact. If you’re trying to get funding for your business, it’s important that you can show potential investors how much money they’ll make if they invest.

This knowledge can also help you make informed decisions about your business’s future. If the ROI on one of your investments is starting to decline, it might be a good idea for you to include this in your five-year plan and figure out how (or if) you want to continue with that investment.


Whether you’re a business owner or an entrepreneur, it’s important to know the return on your investment. If you don’t calculate how much money is coming in and going out of your company, then there’s no way for you to make adjustments that will increase profits. We hope this blog post has helped you understand the concept of return on investment and how to calculate it. If you have more questions on calculating your ROI or need help understanding the numbers in front of you, Wealtheo+ can help. We offer marketing and business development courses that cover these topics and many more. Check out our website for more information.

Related Articles

How To Quickly Improve Your Credit Score

Bad credit can lead to plenty of issues. It can make it difficult to get a loan, rent an apartment, or even get a job. ...
Read More

Is Debt a Sign of Failure?

Debt is a tricky topic. Some people see debt as a sign of failure, while others see it as an opportunity to invest in something ...
Read More

How To Set and Reach Financial Goals

When it comes to your finances, you would likely love to be in a much better place. But, if you’re honest with yourself, you often ...
Read More